Mike Walsh: Being a Futurist and to be an Anthropologist

Mike Walsh explains how to be a futurist: not by focussing on technology but on anthropology. Look what consumers in emerging markets are doing. Understand the power of networks: not how consumers are connected to you but to each other. Walsh ends with his advice for media companies: collect data on what/who people are. Stop playing the paywall game unless you want to lose to the revolutionaries.

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