Mike Walsh considers that the 21st century marketing is about just one thing – data, and for those in the retail space there has never been a better opportunity to re-imagine experiences and engagement by leveraging digital insights about the behaviour of their customers.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.