The future of events is more than just getting smarter at logistics and serving enough cups of coffee, it’s figuring out how to engage the dis-engaged 21st century employee through immersive experience and storytelling. Futurist Mike Walsh speaks on the future of events in this excerpt from his PMA 2014 keynote.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.