Why big data is about making better business decisions? Mike Walsh answers this question in the video below. He says that the real issue with big data today is knowing how to get value from it, from a business perspective. Mike gives as an example Alaska Airlines which, together with GE, used Kaggle to crowdsource their Big Data innovation initiatives.
About Mike Walsh
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.