Mike Walsh, leading futurist, publishes “The 21st Century CMO Playbook”, an essential guide to the future of marketing and how to prepare for it.
You can download it now from here: http://www.mike-walsh.com/21st-century-cmo-playbook
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.