What is the best way to come up with a plan for disrupting the future of your business and industry? Hire some consultants to create a 50 page, beautifully designed, strategy slide deck? Or hack together some prototypes, run some experiments, and let your next generation of customers co-create with you? Mike Walsh considers the question in this excerpt from his keynote on designing companies for the 21st century.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.