From Mike’s recent interview:
Managers will be expected to move seamlessly from one office node to the next, working for several months in one location, their records and work materials secure in the cloud, then moving to the next country or timezone over.
Apple’s new Cupertino campus, an enormous ring with more than three million square feet under one roof plus various additional buildings and parking, is actually the product of corporate “hubris,” Walsh said. “They are saying, ‘Let’s get all of the smartest people in the world and put them at a stone’s throw from each other and have more collaborative collision,’” he said. “But it’s an old way of looking at things because innovation happens everywhere.”
If China is indeed expected to be Apple’s largest market long term, as Chief Executive Tim Cook said in early January, it begs the question, then, why the company is not building its flagship new campus there, Walsh said.
Full article here…
About Mike Walsh
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.