Mike Walsh explains how to be a futurist: not by focusing on technology but on anthropology. Look at what consumers in emerging markets are doing. Understand the power of networks: not how consumers are connected to you but to each other. Walsh ends with his advice for media companies: collect data on what/who people are. Stop playing the paywall game unless you want to lose to the revolutionaries.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.