Futurist Mike Walsh challenges marketing leaders in his keynote speech, with the idea that the real question is not ‘what is the future of media?’, but ‘what in the future will be media?’ Shifting media consumption patterns, advanced sensors that track emotional engagement, location and personal context, as well as the rise of programmatic media buying – all add up to a marketing ecosystem on the verge of digital transformation.
Mike Walsh, futurist speaker, author of Futuretainment and CEO of innovation research agency Tomorrow, helps to prepare business leaders for what’s next.
Everything is changing. All the traditional industries we grew up with – media, communication, finance, professional services and retail – are all in the process of being turned upside down and re-invented. The force behind this revolution is not technology but rather consumer behaviour. After all, as interesting as it is when things change, the real magic happens when people do.