Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learned from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a program that benefits everyone involved.
Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engaging all employees, and improving the bottom line. The case studies draw out the companies that are focusing on creating shared value in meeting the challenges of society whilst at the same time bringing strong economic returns.
Consumers are now expecting that big businesses with ever-increasing profits give back to the community from which those profits arise. At the same time, shareholders are demanding their share and are happy to see dividends soar. Getting this right is a balancing act, and Doing Good by Doing Good helps companies delineate a plan of action for getting it done. Readers will:
- Define an effective CSR strategy that promotes better business and makes a real impact
- Understand the current landscape to evaluate the CSR options that are right for your company
- Understand why corporate philanthropy is no longer enough
Identify the hard and soft key performance indicators that help keep your program on track
- Gain an understanding of the concept of shared value and the importance to business
Gain insight into each step of the CSR process, from interest, to information, to implementation
- The concept of CSR is not new, but traditional “payroll deductions” and “volunteer days” are out-dated and grossly ineffective. Today, companies are building simple, well-constructed programs that are changing business and changing lives on a much grander scale. Doing Good by Doing Good provides a fool proof strategy for CSR planning, with value to the company, employees, and community at large.
Peter Baines spent 22 years with the NSW Police in Australia leading teams into various international disaster and crisis situations. These international deployments included Bali after the bombings in 2002, the Thailand Boxing Day tsunami of 2004, Saudi Arabia in 2010 following floods in Jeddah and Japan in 2011, after the earthquake and tsunami. As the leader of Australian and international teams I developed strong leadership skills and messages that have proved much in demand on the speaking circuit.
The key messages of the keynotes are delivered at a contextual level, allowing the audience to identify and relate to the challenges – yet the stories are so different to their lives that they find deep interest and intrigue in the challenges and outcomes our team faced and then achieved.
During Peter’s deployment into Thailand he met a group of 32 children all of whom had lost their homes and their parents to the tsunami. At the time of meeting them they were living in a tent. Peter then formed a charity “Hands Across the Water” to raise money and bring attention to the needs of the children. The charity has grown to support seven different projects across Thailand, including a HIV orphanage and homes for girls previously trafficked in the sex industry. They have raised over $8 million AUD since inception and they have never spent a cent of donors money on administration or fundraising.