Peter Schmeichel was one of the greatest goalkeepers in the world – if not the greatest. During his goalkeeping career, especially his time at Manchester United, he gained an enormous amount of international respect and admiration all over the world. The justification for this is clear when looking at the endless list of titles and acknowledgements he has compiled throughout his career.
Peter Schmeichel is a living legend with a massive social media-/fan base, he has nearly 1 million followers across his official social media channels; Twitter and Instagram. His digital presence is very strong and especially in the UK.
Peter‘s popularity in Asia is even more unbelievable. With a fan base of more than 300 million Asians, it is no wonder that Peter Schmeichel has been ambassador for Tiger Futbol Starz (Malaysia) and for Courts (Singapore & Malaysia), done PR work with Sony (Singapore) and TAG Heuer (Hong Kong).
Peter Schmeichel has become part of Sina Sports’ “Protalk China” programme where he provides exclusive analysis and commentary on China’s #1 sports digital media platform. Peter has his own channel and also provides exclusive interviews to Sina Sports’ users on a regular basis. Sina Sports provides their users with interactive and deeper content that brings them closer to the game.
Protalk China is an original Sina Sports web series marketed primarily to Chinese audiences featuring European football legends. Peter is joined by fellow Manchester United alumni Gary Neville and Michael Owen, revered manager Carlo Ancelotti, and current Chelsea superstar Eden Hazard. Sina Sports has 20 million unique users everyday, and Peter has already built a strong fan base in China; more than 500,000 people are reading his weekly column.