Rasmus Ankersen: Complacency is a Slow Death

Rasmus Ankersen, renowned motivational speaker and author of “The Gold Mine Effect” and “The DNA of a Winner”, shares his insights on complacency, giving Nokia as an example.


Complacency is a slow death
On the 17th April 2008, barely a year after the iPhone’s launch, the Nokia CEO Olli-Pekka Kallasvuo famously declared: “From a competition perspective, iPhone is nothing but a niche product.”

Looking back now, almost five years later, the questions are lining up: What went wrong with Nokia? In late 2007 the company had more than 40% market share globally. Today it has 5%. Where did the extreme arrogance and disrespect for competitors as well as customers come from? How could the same people that made Nokia so successful also be the reason for its gigantic failure?

Tomorrow I’m heading to Helsinki, Finland to spend some days studying the Nokia decline for my next book about “the cure against complacency”. I believe that Nokia teaches us an important lesson about complacency: It makes you blind. People who are complacent usually don’t realize it themselves. They say: “Yes, we have our problems, but they aren’t that terrible and I’m doing my job just fine”. Or they go into denial like Nokia trying to rationalize their lack of urgency.

How urgent is your organization? Do your people believe that status quo is unacceptable? Are they facing the facts or do they deny reality? What specific actions are you taking to avoid complacency?

Rasmus Ankersen is a bestselling author, a motivational speaker on performance development, and a trusted advisor to businesses and athletes around the world. He wrote his first book, The DNA of a Winner, at the age of just 22. A year later, he published his second book, Leader DNA, based on field studies of 25 high-profile leaders, including the Secretary of NATO, Anders Fogh Rasmussen, and the CEO of LEGO Group, Jorgen Vig Knudstorp. With his latest book, The Gold Mine Effect, Rasmus has taken another step into the secrets of high performance, becoming the only expert on the subject who has literally lived and trained with the best athletes on the planet.

Contact us at Speakers Connect today to have Rasmus to inspire you at your next event!