Rasmus Ankersen talked about the utility of big data in decision-making at FC Midtjylland.
Rasmus emphasizes that data is key because it helps Midtjylland get closer to the truth:
“In football the stories we tell ourselves are often wrong,” he says. “Look what happens when a team goes through a bad set of results. The fans and the media search for a narrative to explain it. It’s the same when a team does well.
Last season, for instance, we won the league by 14 points. People were saying we were doing fantastically well. But when you looked at the underlying data, we didn’t actually improve. Our closest competitors got worse. And once you’ve seen regression to the mean, again and again, you build up a big belief that this is the right way of doing things.”
Read more about it here.
Rasmus Ankersen published his first book “DNA of a Winner” at the age of 22. The book became a bestseller, encouraging Rasmus to follow up his success with “Leader DNA” and “Raising a Winner”. By the age of 25 he had written three bestsellers. His desire to understand the code that unlocks World Class performance led him to be head coach of the first soccer academy in Scandinavia, which has produced several top international players, among them Simon Kjaer (Wolfsburg and Denmark National Team), Winston Reid (West Ham), Sekou Oliseh (top scorer in CSKA Moscow) and many more. He was also a mental coach for the Danish national youth soccer teams and has worked as personal coach for several World Class athletes. In 2010 Rasmus spent six months traveling around the world to live and train with the best athletes and coaches on the globe. The result is his first international book “The Gold Mine Effect – unlocking the essence of world class performance” which is currently on submissions to publishers worldwide.
Also in the business field Rasmus’ work has had a huge impact. He is speaking about “The Gold Mine Effect” for organizations and companies all over the world, Microsoft, LEGO, Carlsberg etc. Rasmus is advising executives how to create an environment, which fires up human potential. In his home country Denmark he has been awarded as one of the three biggest business talents and recently the prime minister invited him to contribute with a chapter to his upcoming book, which is going to define “The Danish Dream”. Today Rasmus lives in London from where he controls all his projects.
Examples of Rasmus’ keynotes are:
- The Gold Mine Effect
- Hunger In Paradise