Below you have the outline of Rasmus Ankersen‘s new keynote “How to Create Hunger in Paradise”
“From a competition perspective, the iPhone is nothing but a niche product.”
The famous words belong to Nokia’s CEO Olli-Pekka Kallasvuo when he on the 17th April 2008, barely a year after the iPhone’s release, was asked if he saw iPhone as a commercial threat.
Kallasvuo’s answer came to stand as a monument to the arrogance that sent Nokia into a free fall towards the abyss. In six years Nokia’s smartphone market share dropped from 50% to 3%. The same people who made Nokia so successful also turned it into a gigantic failure.
There is no doubt that at the heart of success lies the reason for failure. While we talk a lot about how to achieve success, we talk way too little about the consequences of success. About the complacency, arrogance and the fear of losing it all again, which often follow as a shadow of success. Success produces complacency. It happens to individuals, companies and nations. But how do you stay humble when the company cashes in record profits, and how do you provide people with the feeling that they are standing on a burning platform when there are no flames in sight? Or put it in another way: How do you create hunger in paradise?
Over the past two years Rasmus Ankersen has travelled the world to hunt for the answers to these questions. Based on impressive and authentic case stories about Apple, LEGO, Blockbuster, Manchester United, Southwest Airlines, Restaurant NOMA and Nokia, he presents the four lessons we need to learn: by putting them into practice, we can avoid becoming another victim of complacency.
The cure against complacency Rasmus Ankersen calls “Hunger in Paradise”.
Rasmus Ankersen is an ex-footballer, a bestselling author, a speaker on performance development and a trusted advisor to businesses and athletes around the world. You’ll never find him in one place for more than a few days – he is always on the move, flying from city to city to do new research, advise major companies or address sold-out audiences.
With The Gold Mine Effect Rasmus has taken his exploration of the secrets of high performance a step further, becoming the only expert on the subject to have lived and trained with the best athletes on the planet. Now back in London, Rasmus is teaching organisations how to build their own Gold Mines of world-class performance, through real-life examples and result driven insights.