Andrew Cox

Fitness & Wellness

Categories: Fitness, Hong Kong, Life Style, Motivational, Performance, Productivity, Sports

Andrew Cox is the Director of training at Joint Dynamics Ltd Hong Kong.

Andrew is a trainer, lifestyle coach and educator in the health and fitness industry who is leading the charge towards a shift from reactive health to proactive health by working comprehensively with individuals, teams and corporations on health, performance and productivity. He is a regular on Radio, and a contributor to publications internationally his area of expertise.

A sought after speaker and educator he presented at 2015 FIBO International Fitness Convention, 2015 International Performance summit in Beijing in conjunction with Chinese Olympic Committee, 2014 & 2013 China Fitness convention, 2012 Asia Fit Conference, the 2011 & 2010 Asia Play conference, as well as being a founding member of the Weston Price foundation in Hong Kong.

Andrew has extensive credentials and experience in training, strength and conditioning, swimming and wellness coaching.

Some of Andrew’s clients include The House of Dancing Water Macau, Deutsche Bank, Goldman Sachs, Hong Kong Police Department, Talant2 Asia Global Recruitment, Wil’s Gym chain China, Fitness First Platinum Thailand, Singapore & Phillipines, Virgin Active Bangkok & Singapore, Gold’s Gym Saudi Arabia, Four Seasons Hong Kong, Kamalaya Luxury Wellness Sanctuary and Holistic Spa Resort, AmanPulo Luxury Resort Phillipines, Amanoi Luxury Resort Vietnam, World Presidents Organization (WPO) and Young Presidents Organization (YPO).

Andrew is a
• Fellow of Applied Functional Science (FAFS)
• Chek Holistic Lifestyle Coach Level 2

Master trainer and educator for
• The National Academy of Sport Medicine (NASM)
• PTA Global (Faculty member)
• Powerplate International
• ViPR
• Freemotion

Workshops

Managing Stress and your commitment to activities for optimal performance, exuberance and productivity – Nutrition and exercise

Understand the strategies how to be at your best day after day, week after week, year after year, and how to implement them. Workshops are science based complimented with tried, retried and tested formulas that have been forged with Andrew (Andrew Cox, Innate Fitness Ltd founder and Director) working with finance, legal and CEOs of business in Hong Kong for five and a half days/week for over seven years to enable higher levels of health, fitness and energy levels to engage meaningfully in and outside of work.

Topics covered are-

A brief look at where we are
- Analysis of where we are excelling and where we are failing and why.
- Is it my genes?
- Your body is your business. How successful will you be in 5 to 10 years?
- Exercise
  - Stress is a problem for sure, but it is also a solution. Learn to use your stress intelligently. What types of exercise help and what hinders.
  - Exercise is a stressor! What to do for those that have a compromised relationship with stress and who need to buffer their stress threshold.
  - What to do for those who are time poor

“..toxic levels (linear exposure) of stress erode the connections between the billions of nerve cells in the brain, chronic depression shrinks certain areas of the brain. Exercise, conversely, unleashes a cascade of neurochemicals and growth factors that can reverse this process, physically bolstering the brain’s infrastructure”
~Spark. The revolutionary new science of exercise and the brain. John J. Ratey, MD

Play
- “Play energizes & enlivens us. It eases our burdens. It renews our natural sense of optimism and opens us up to new possibilities” – Stuart Brown MD. Contemporary American psychiatrist
- A quick game on creativity and brainstorming
- Posture
  - Is it really that important and why
  - What exercises strengthen posture
  - How to manage your energy at work to be able to engage with your world outside of work
    - Time management – Please!! No more.
    - From the Ancient Greeks to the Soviet Union to now. The science of high performance
    - How employees can alleviate stress at work
    - What managers need to do for optimal employee performance and productivity. Some practical and tangible motivational tactics for the audience on moving towards a life of nutrition and fitness lifestyles whilst balancing a working career?
    - Food – how to fuel the body to be at its best
      - Foods that must be part of your nutritional strategies
      - The foods that wreak the most havoc with our energy levels, waist line and focus
      - Time saving tips
      - Chubby and healthy, skinny and sick. Where we store fat matters.

Recovery
- How, when I already have no time and just what are the benefits of short intermittent periods of recovery throughout the day + AND just how little do I need.
- The breathe your voice to the nervous system
  - Fight or Flight or Rest, digest, regenerate
  - Sleep
    - Repair from the previous day and prepare for the next
    - Helpful tips and tools from 8 years of anecdotal evidence on what works for Andrew’s clients + what the science sleep tells us
    - Hydration
      - how much, what works and how
      - Putting it all together in simple steps
      - Q and A

Workshop can be held in 60 to 120 minutes and tweaked according to any organization’s needs.

Workshops can be combined with questionnaires to give measurable feedback on the following

You are what you eat – To identify current nutritional status
Stress – To measure current stress load
Circadian health – To identify if an individual is getting the recovery they need to perform at their best sustainably
Digestive System health – Used to identify if an individual’s digestive system is absorbing nutrients and if the foods eaten on a regular basis are provoking their system
Detoxification System Health – used to get an insight into the levels of toxicity of an individual’s body
Metabolic Typing to identify an individual’s ideal and unique macro nutrient requirements. Once Metabolic type has been identified, supporting Diet Plan is provided.

Each topic can also be an individual workshop.

I have worked with Andrew for a couple of years. I needed a high impact presenter that would energize an audience and someone who could mix solid facts with motivational and humorous stories. Andrew provides all of that and more. His enthusiasm is infectious, and the way that he delivers the message ensures that ideas are translated into new and beneficial healthy behavior’s. Whether the focus is health, exercise or energy in the workplace, Andrew delivers.

~ Steven Tait, Superintendent in Charge of Management Learning, Hong Kong Police College

Andrew has an incredible gift. He uses his energy, drive, passion and dedication to raise a room, lift people up and inspire them. His keynote presentation gave us great insight into managing energy, not time. He taught us how to focus on ourselves rather then something that is out of control (ie: time). Very rarely do you come across a keynote who is not only a talented orator, but has a deep knowledge of his topic and can bring it to life in a highly entertaining and engaging way. We only wish it was 3 hours and not 45 minutes!

~ Emma Reynolds, Communications Director, Talent2 Asia

I had the pleasure of meeting with Andrew Cox to get his expert opinions around health and wellness and the relationship this has to the home environment. Andrew is possibly the most knowledgeable and progressive wellness expert I have met in Hong Kong. He has an in-depth understanding of human behaviour which means he can offer pragmatic advice on the important changes to implement that can improve our wellbeing. He takes a wholistic approach in the true sense of the word which is vital to achieving wellness. I walked away from our conversation feeling inspired by his enthusiasm and passion. I would definitely recommend Andrew to anyone that is looking to improve their health and wellness.

~ Sofia Mavros, Consultant

Equally entertaining and informative, Andrew Cox is a professional who provides a research and experience based health program for athletes and parents alike. After having Andrew speak with our families recently, we immediately decided that experiencing this program is an annual necessity for our high performance athletes.

~ Jeff Gross, Head of Age groups, Hong Kong Island Stingrays

Thank you very much for presenting in today’s lunchtime session, your passion and enthusiasm was very much appreciated. I feel that the group left today’s presentation with insightful tips and useful strategies to effectively help-help themselves manage stress in a practical way.

~ John Lee, HR International, Deutsche Bank AG, Filiale Hongkong

To say Andrew is one of a kind is an understatement. I have not encountered a person with such passion for the industry and eagerness to learn. His fascination with the human body and obsession with expanding his knowledge base has made Andrew one of the top educators and trainers in Hong Kong. As a result of this enthusiasm and dedication, Andrew has become a pillar in the community in providing continuining education to aspiring fitness professionals and movement specialists and has motivated many trainers to further their career in the fitness field. A true leader in so many ways….

~ Kevin B. Rushton, Managing Director, Optimum Performance Studio

Andrew Cox

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