Ashley Galina Dudarenok is a China marketing expert with twelve years of professional experience in the region, and she is fluent in Mandarin, Russian, German and English.
Ashley is the founder of several startups. In 2011, she established Alarice International (www.alarice.com.hk), a social media agency that offers creative marketing solutions for China. In 2016, she and her team launched ChoZan (www.chozan.co), a resources and training platform for China-focused marketers. In the past 7 years, Ashley has worked with more than 300 brands and organisations from more than 50 countries, helping them effectively enter China and transform digitally.
Ashley’s professional speaking and workshop topics are centred around Digital in China, and include primarily these three themes: Chinese social media and marketing; Modern Chinese Consumers; and China’s ‘New Retail’ and Technology.
Since 2017, Ashley runs a China focused YouTube channel Ashley Talks along with a dedicated blog at AshleyTalks.com, that are now the world’s #1 China marketing vlog. She hosts the AshleyTalks Podcast, where she interviews top thttp://ashleytalks.com/hought leaders from across Asia about entrepreneurship, marketing, women in business, China, tech and more.
Ashley’s bestseller Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media is available on Amazon. On top of all this, she is a member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder to conquer Western social media.