Ashley Galina Dudarenok

Modern Chinese Consumers

Categories: Asia, Business, China, Digital, Entrepreneurship, Leadership, Marketing, Motivational, Sales, Strategy, Technology, Trends

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan 超赞.

She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China.

Her top-rated YouTube vlog covers the China market, consumers, future of retail and digital marketing.

Ashley is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes and Bloomberg among others.

ASHLEY’S THE AUTHOR OF 10 BOOK ON DIGITAL CHINA.

Links to Ashley’s 3 Amazon bestseller are below.

(1) New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce

(2) Digital China: Working with Bloggers, Influencers and KOLs

(3) Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media

Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes and topics are as follows:

THEME 1: CUSTOMER CENTRICITY

Modern Chinese consumers: what do they want and how to sell it to them
Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs
What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin
China’s luxury boom and what the opportunities are there for brands

THEME 2: FUTURE OF RETAIL

What does the future of retail look like: New Retail ecosystems, virtual influencers and seamless OMO journey
How China’s tech giants (Alibaba, Jingdong, Tencent) are shaping the future of global commerce
Live Streaming E-Commerce: how to start live-streaming for your brand and attract consumers based on China’s examples
China’s metawave and Web3 marketing: marketing and selling in the age of XR, metaverse and virtual humans

THEME 3: LEARN FROM CHINA

A look into the booming technology sector in China: retail tech, AI, VR, IoT and more
How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them
How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it
China’s Digital Transformation and business lessons to learn: leap over the competition by learning from the world’s most competitive business market. China’s living in the future, don’t get left behind.