Ed Brodow

Negotiation Expert

Categories: Business, Communications, Leadership, Motivational, Negotiation, Personal Growth, Sales

Ed Brodow, CEO of Negotiation Boot Camp®, is the world’s top speaker on the art of negotiation. He travels internationally as keynote speaker at meetings and conventions. Since 1987, Ed has enthralled more than 1,000 audiences in Paris, Madrid, Athens, Milan, Frankfurt, Warsaw, Singapore, Bangkok, Tokyo, Nairobi, Bogota, Sao Paulo, Montreal, Washington, and New York—plus millions of television viewers—with his charismatic stage presence, infectious humor, and practical ideas.

A nationally recognized television personality in the US, Ed Brodow has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. Followed by hidden TV cameras in New York, Boston, and San Francisco, Ed proved to American consumers that they have the power to negotiate better deals in department stores and retail malls. His negotiation strategies have been showcased in The Washington Post, Wall Street Journal, Los Angeles Times, Smart Money, Business Week, Entrepreneur, Men’s Health, Cosmopolitan, Forbes, and Selling Power.

A true “Renaissance Man,” Ed has been a US Marine Corps officer, Fortune 500 sales executive (IBM, Litton Industries), novelist, and Hollywood movie actor with starring roles opposite Jessica Lange, Ron Howard, and Christopher Reeve. “I am the only negotiation expert who has made love to Jessica Lange—on screen, that is,” Ed confides with a twinkle in his eye. Clients appreciate the spontaneity, story telling ability, and rapport with the audience that Ed learned in Hollywood.

Let’s Make a Deal

Audiences of all ages and competencies relate to this topic because in today’s fast-paced business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. His message is that you can overcome any economic challenge and outpace your competition by utilizing core negotiation strategies, such as aiming high, questioning negative assumptions, and improving listening skills. Clients love how Ed relates his talk to their unique issues. Ed’s high energy, humorous anecdotes, and useful ideas will create an upbeat rhythm for your meeting or convention.

Sales Negotiation: More Is Better

When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say “no.” Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”

The Human’s Guide to Win-Win Negotiating

Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, primates, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”

Optimism Is Everything

In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned the five pillars of optimism: aiming high, maintaining Negotiation Consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done. But optimism is an individual responsibility. You have to negotiate with yourself. Nobody will do it for you. “Perpetual optimism,” said Colin Powell, “is a force multiplier.”

“Ed Brodow is the number one negotiation speaker in the world!”
Media Learning International

“Outstanding opening keynote—you were rated the best out of our eight speakers. You really set the tone for the conference with your energy and enthusiasm, and the way you connected with the audience. Your win-win negotiation strategy was just what we needed to hear.”
Turnaround Management Association

“Ed received the highest review of all our outside speakers, which have been many. His secret may be that he knows his subject extremely well and does his homework so extensively.”
American AgCredit

“Ed Brodow was the ideal choice for our keynote speaker. He was magnetic, charismatic, and captured the attention of everyone. In these days of banks and bailouts the ability to negotiate is paramount and no one understands it all better than Ed.”
Golf Course Superintendents Association

“Ed repeatedly receives the highest evaluations. We consider our business partnership with him to be of great benefit to our employees.”
Seagate Technology

“We had two objectives: (a) laying out a framework for negotiating effectively; (b) bringing fun and unique illustrations to really bring forth the
steps in the framework. Ed did both very effectively.”
Ahold-Delhaize

“A huge success which far exceeded expectations. It was evident from the material you created and delivered that you had put in many, many hours of researching our industry, our distribution system and our customer base. The word ‘customization’ does not do justice to the end product you delivered.”
The Hartford Insurance

“Ed is a great story teller and presents the information in a way that truly sticks with people. The team absolutely walked away energized!”
Ritz-Carlton Hotels

“Ed demonstrated a rare talent for distilling the complex and essential elements of a skilled negotiation process. The feedback from our managers was that the concepts and approaches could be immediately applied to their jobs.”
National Semiconductor/Texas Instruments

“I can tell you, it is not easy to find such a good speaker as Ed! He was fantastic and, from zero to ten, audience gave him 9.7. Negotiation speakers from Harvard Business School we had hired in the past never got such a grade.”
Machado Corporate Brazil

“You have a great gift in speaking to people without lecturing and that creates a group that is interactive and excited to learn. Thanks for making us all better negotiators.”
Mission Foods National Sales Meeting

“In today’s extremely competitive marketplace the skills you taught us are invaluable. I am certain your fee will prove to be the wisest money we have ever spent.”
Heat and Control

“In the year after Ed’s program, our average sales price increased by a whopping 59 percent. Our salespeople learned how to negotiate customer price objections.”
Landesk North America Sales

“The content of your program, the delivery, and especially the customization of the material was appreciated by all.”
Communicolor

“Ed gave an insightful, funny and engaging keynote on ‘Successful Negotiating Secrets’ to our executive audience of engineering & architecture leaders from across the country. Lots of great feedback from the attendees. Highly recommend!”
Rusk O’Brien Gido + Partners

“Your ability to adapt your presentation to our market, address our specific needs, and even understand our competitors was impressive to say the least. I can’t thank you enough.”
Infogain

“The virtual presentation was executed very professionally and proved to be extremely informative and thought provoking for all the various ranges of negotiation experience on my staff. The medium was ideal as the team is spread across several states.”
Strike Construction LLC

“I got my money back in my first negotiation!”
St. Joseph Healthcare System

“Ed’s humor, storytelling ability and information kept everyone in their seats. His excellent keynote offered good insights and principles that can be used, not just in professional negotiations, but in every part of life.”
National Electrical Contractors Association

“Your presentation received very high scores from all members of our leasing team. I can already see where your strategies have been successfully put to use—the real value added that we hoped to achieve.”
Glenborough Realty Trust

“Your kickoff to our annual meeting was fantastic! We use your book every week to train our staff.”
Hornblower Cruises

“Our group of sales professionals thoroughly enjoyed the information you shared at our National Sales Meeting. The extra time you spent interviewing our attendees certainly showed!”
CLR/Fast-Tax

“Ed managed to keep 40 purchasing professionals awake for eight hours, a feat in itself!”
Raychem

“As I listened to your talk, I realized how to salvage a multi-million dollar deal that we had given up for lost. You put your finger on the cause and the solution. Thanks, Ed!”
National Association of Small Business Investment Companies

“Every time I hear Ed speak I learn something new!”
KPMG

“Great work on the IREM conference. You were phenomenal. Your customizing of your keynote really struck a chord with our attendees.”
Institute of Real Estate Management

Ed Brodow

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