Giuseppe Stigliano

Co-author of Retail 4.0: 10 Guiding Principles for the Digital Age

Categories: Branding, Business, Customer Experience, Entrepreneurship, Innovation, Leadership, Management, Marketing, Retail

A thought leader and sought-after keynote speaker on Marketing, Leadership, Digital Transformation, and Corporate Innovation, Giuseppe is also the co-author of the best-selling Retail 4.0: 10 Guiding Principles for the Digital Age, co-written in 2018 with internationally renowned marketing expert Philip Kotler. The book has been translated into six languages and has sold more than 25,000 copies worldwide. In 2021 he and Philip Kotler joined forces with Riccardo Pozzoli to publish their second book together, Onlife Fashion: 10 rules for the future of high-end Fashion.

Giuseppe is an entrepreneurial manager with 20 years of international experience in Marketing and Communication services. As the Global CEO of Spring, he guides a team of 200 talents in their London, New York, Los Angeles and Milan offices.

Before joining Spring he spent 9 years with WPP as the CEO at Wunderman Thompson Italy and as Executive Director Europe at AKQA. Prior to this he co-founded two start-ups and earned a Ph.D. degree in Marketing and Economics.

Giuseppe enjoys mentoring young entrepreneurs and works as an Adjunct Professor of Retail Marketing and also Entrepreneurship & Innovation at notable international universities and business schools.

Chronically optimistic and ever curious, Giuseppe has a thirst for learning, a genuine passion for innovation and an insatiable desire to turn what if into what’s next.

Retail Marketing Innovation

Digital technology is upending the rules of retail. Today, customers shop with their smartphones. They trust social media and online reviews more than a brand’s advertising slogans. And they visit webrooms instead of brick-and-mortar showrooms in search of product experiences that win their hearts. In this new world, traditional marketing strategies are reaching their limits. An alternative model is needed to help brands map their customers’ journey – from product discovery to action – in the digital age.

Post-Pandemic Leadership

Most traditional companies are over-managed and under-led. This premise is based on the assumption that management is about reducing risk and complexity, which can be done by meticulously managing operations and defining processes. Processes which, by their very nature, tend to minimize the margin for randomness and generate economies of scale, scope and learning. Following this line of reasoning, leadership instead has to do with change, with transformation. And it’s crucial when the evolutionary stages of current business scenarios give rise to the need for a new vision

Fashion Innovation

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. This book analyses the market with particular focus on the segment defined as ‘high-end,’ providing entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students a context to better understand the latest and most up-to-date ideas and how to govern their growth.

Letter of Recommendation about Professor Stigliano

I have had the pleasure of knowing Professor Guiseppe Stigliano. When it came to writing a book on retailing, I could think of no better colleague than Guiseppe with whom to work. We published and launched Retail Marketing 4.0 in 2018. The retail world is going through a major transformation with the advent of online and digital marketing. Every retail business must think seriously about selling its offerings both in-store and online, and making the two systems work together. We foresee more consumers ordering their common goods online from mass merchants such Amazon and WalMart. To attract in-store business, store owners need to design a satisfying experience and not just carry an inventory of products and wait for shoppers to walk in. Word of mouth plays a major role in getting persons to seek in-store experiences. I learned a great deal in working with Professor Stigliano. He enjoys a strong academic background, deep knowledge gained as a manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s tactics and strategies.

Philip Kotler (Emeritus) S. C. Johnson & Son Distinguished Professor of
International Marketing, Kellogg School of Management, Northwestern University

Giuseppe Stigliano

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