Jia Jiang

The Rejection Guy – World’s Foremost Authority on Rejection, Most-Viewed TED Talk Speaker

Categories: Business, Change, Leadership, Motivational, Negotiation, Performance, Personal Growth

Rising to notoriety with his most-viewed TED Talk (top 200 out of 60,000), What I Learned from 100 Days of Rejection, which became the basis for his bestselling book and #1 audio book, Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection, Jia Jiang has become the world’s foremost expert on rejection. A top-booked speaker, Jia is the sought-after authority on empowering confidence and resilience, overcoming one’s fear of rejection, and daring to be bolder in both life and career. His upcoming book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), expands on his mission to help anyone overcome obstacles and achieve their dreams and goals by adopting his breakthrough One Action Goal system. Jia’s tenacious (and often, humorous) journey from teenage Chinese exchange student to entrepreneur and high performance, personal development guru has captivated Fortune 500 audiences such as Google, Dell Technologies, Johnson & Johnson, Visa, Allstate and others. He consistently earns rave reviews and the personal thanks of audience members who credit Jia with changing their lives.

More About Jia Jiang

Did you hear the one about the guy that asked for a “burger refill” at a fast food restaurant? Got a flight attendant to let him grab the mic and address a plane full of passengers? Or, asked Krispy Kreme to make doughnuts in the shape of Olympic rings—and succeeded? These are just a few of the very creative—and sometimes, outrageous—asks that were part of Jia Jiang’s now legendary “100 Days of Rejection,” the blog that became the basis for his most-viewed TED Talk and bestselling book. Stories like this are an integral part of what Jia brings to the speaking stage, along with remarkable journey of an ambitious teenager from Beijing who longed to be an entrepreneur like his idol, Bill Gates, and followed his dream by becoming an exchange student in the U.S. (only to find himself in rural Louisiana teaching himself English).

Today, in addition to writing his new book, The Art of Achieving Ambitious Things (Simon & Schuster, May 2026), speaking, and blogging, Jia Jiang (pronounced Jah Jahng) has achieved his dream of becoming an entrepreneur. He is the CEO and owner of Rejection Therapy, a website that provides inspiration, knowledge and products to help people overcome their fear of rejection. He is also the CEO and founder of Wuju Learning (Wuju means “fearless” in ancient Chinese), a company that trains organizations to become fearless through rejection training. In 2022, he became a Board Member of LifeHikes®, a global professional development company that has been called the “secret weapon” of companies like Alibaba, Facebook, Dropbox, and Google. Prior to taking the life-altering risk of becoming an entrepreneur, he worked in the corporate world at Dell Technologies and LinkedIn.

Jia’s powerful and empowering story has been shared across business and popular media, including NPR, Bloomberg Businessweek, The Guardian, CNN, TIME Magazine, Inc., and others.

He holds a Bachelor of Computer Science from Brigham Young University and a Master of Business Administration from Duke University.

Keynote Topics

What I Learned From 100 Days of Rejection

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. Our natural tendency is to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives.

Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment where he intentionally sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time and the bestselling book Rejection Proof. It also transformed him into the world’s foremost authority on rejection.

Key Takeaways:

How to become more resilient and make becoming rejection-proof your superpower for success.
The principles of turning a “NO” into a “YES.”
How to get more “YESes.”
Lessons delivered through engaging, laugh-out-loud stories that inspire audiences to take action.

The Art of Achieving Ambitious Things

Discipline is the ability to consistently take hard action. It is the key to achieving any long-term success.

Most people think discipline comes from inspiration, willpower, and pain tolerance—but in reality, people will do anything to avoid pain, which is why many fail to achieve their goals. In this paradigm-shifting keynote, bestselling author Jia Jiang introduces a hidden alternative: discipline through love. It’s not about tolerating work you hate but building tools to love the work you do.

Key Takeaways:

How to use love, not pain tolerance, as the foundation of discipline.
Practical tools and systems to fall in love with hard actions.
Real-life applications: business building, sales mastery, networking, conquering fear, public speaking, language learning, and parenting.
A brand-new perspective on success and sustainable discipline.

Workshops

Your Rejection, Your Superpower

Workshop One

Overcome fear when asking.
Turn “NO” into “YES.”
Get more “YESes” by asking.
Get more “YESes” without asking.
Say “NO” without hurting relationships.
Make rejection your biggest asset.

The One Action Goal

The centerpiece of The Art of Achieving Ambitious Things is Jia’s secret tool for making people fall in love with work rather than merely tolerating it: the One Action Goal.

In this exclusive 2-hour workshop, based on his upcoming book, Jia helps participants transform broad, ambitious objectives into single, repeatable actions. Blending humor, storytelling, and practical strategies, Jia equips participants with clarity and tools to approach goals with positivity and fulfillment.

Key Takeaways:

Identifying Your Long-term Ambition: Strip away the noise and discover what you truly want.
Building Your One Action Plan with the RISE system:
- Routinize your dream
- Increase your payouts
- Surefire your environment
- Elevate your ability
Applying the One Action Plan: Learn how to use the One Action Goal to achieve personal and professional success across multiple areas of life.

“Just WOW, really. That was way more than I could have ever hoped for, you were amazing at tying into the concepts we’ve been addressing this week – and THE best part – your authenticity is driving action. I have received feedback from almost every participant in the last hour, that’s unbelievable! It’s a testament to the message and the motivation it’s driving. You are phenomenal in every way and a pure joy to work with, I hope to see you again soon.”
– Dell Technologies

“Jia is energetic, humorous, and engaging. A gifted speaker, Jia immediately connected with our audience and their response to his talk “The Art of Achieving Ambitious Things” was overwhelmingly positive. Not only did Jia share valuable lessons, he transformed these lessons into a message of empowerment. Jia’s talk was particularly successful because he took the time to learn about the audience and weaved in practical and relatable stories. His insightful talk struck a human chord and was truly inspiring.”
– Charity, Director of Engineering, Google Search

“We want to thank you for an outstanding event! Sharing your life experiences on rejection during the presentation was funny, enjoyable and eye opening. Rejection is a reality we all face. The more comfortable we are with rejection, the more resilient and empowered we become to experiment and fail. With your talk, our teams and individuals will have the courage to speak up and “Just Ask.”
– Jane & Coleen, Biotech Industry

“Jia’s passion, energy, and willingness to share personal examples of both fearing rejection and overcoming that fear encouraged us all to step outside our comfort zones and adjust the way we think about and interact with the world around us.”
– Sandra, Vice President Training Design, Citi

“I love the positivity (learning) from the experiences. I never thought about how my fear has caused me to miss things in my life. This is life-changing.”
– Diana, Dell Technologies

Jia Jiang

Keynote Topics