Martin Butler

Winning the war for the modern customer

Categories: Branding, Business, Customer Experience, Marketing, Sales, Strategy

Born into retailing, Martin Butler knows what it takes to succeed when it comes to the modern customer. As a retailer, a marketer, and more recently author, lecturer and high-end consultant, he has worked with many world-famous names and spoken to thousands in conferences, business schools and masterclasses. During a 30 year career dedicated to understanding the modern customer he has worked in top international agencies and became one of London’s youngest advertising agency owners by launching his own company in the 1980’s. He now dedicates his time to writing and speaking around the world with engagements at conferences and events covering all aspects of winning the war for the modern customer.

He is the author of several bestselling titles “It’s not about us, it’s all about them”, “The art of being chosen”and “People don’t buy what you sell”.

Winning the war for the modern customer

Drawing on the research from his trilogy of books into the modern customer, Martin loves to work with his audiences exploring the corporate mind-set needed to create:

a winning mentality with associated actions
an empowered environment
a compelling and sustainable customer proposition.

From senior management to the day-to-day, Martin unpacks and explains how a relentlessly relevant, highly scalable and ‘inspirational’ route map for success can be found for any customer facing business.

By drawing on case studies, research and observations from the best-of-the-best experts on the planet, Martin works with his audiences to ensure everyone is informed, inspired and most importantly entertained. Martin’s guiding ambition is to ‘light fires’ in the minds of workforces, generating true passion and understanding. His personal challenge is to leave audiences in no doubt about what it takes …and then how to walk-the-talk when it comes to being totally obsessed about the modern customer.

The audience was spellbound by his presentation and the buzz it created. Martin really delivered and we were delighted he was able to join us.
~ Ian McGarrigle, Founder and Chairman, World Retail Congress.

Martin knows the store (modern customers) from both-sides-of-the-till!
~ Jon Stine, Global Director Retail Sales, Intel Corporation

I defy anyone to have seen Martin Butler and not change something about their approach to business…
~ Steve Bradbury, International VP, Stored Value Solutions

Martin Butler is that rare breed – both an entertainer and an educator. No-one ‘works a room’ like Martin; he instantly has the audience relaxed and ‘on-side’ and often has them in stitches (humour is a powerful tool).
~ Jon Bird, MD The Labstore

Wow what a show!!! Energy, insight, great passion. He really got the audience buzzing. Martin has a fantastic story to tell and I thoroughly enjoyed it.
~ Geoff Whyte, CEO Nando’s, Sothern Africa

Martin Butler

Related Speakers

Login