Martin Roll

Business & Brand Leadership

Categories: Asia, Branding, Business, Leadership, Management, Marketing, Strategy, Trends

Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses in a hyper connected and fast-paced, digitalized world.

He is the founder and CEO of Martin Roll Company, and brings with him more than 25 years of C-suite counselling experience.

Martin Roll is very experienced in engaging and advising clients at all management levels from business owners and C-suite leaders to functional staff across multiple industries and diverse cultures. He is an advisor to several global boards and prominent business families.

He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. Martin Roll is in constant demand at some of the most influential business conferences worldwide.

He teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. He is also an Associate Fellow at The Institute on Asian Consumer Insight (ACI). Martin Roll has served as Senior Advisor to McKinsey & Company.

Martin Roll is a member of the global Advisory Council of Welspun Group (Mumbai), non-executive board of director at the Scandinavian watch brand ORLO (Copenhagen) and Senior Advisor to Cocoon Capital (Singapore).

He is a Visiting Entrepreneur-in-Residence at INSEAD (Singapore and France).

Martin Roll is a business columnist with INSEAD Knowledge, a prolific management writer, and a regular commentator in global media. Martin Roll holds an MBA from INSEAD.

Martin Roll is the author of global bestseller “Asian Brand Strategy” (2015), a very compelling book of frameworks for Asian branding and the winning formula for any boardroom. “Asian Brand Strategy” was named “Best Global Business Book” by Strategy+Business magazine. He is co-author of “The Future of Branding” (2016), and is writing two new books on leadership (2018) and family business strategy (2019).

Martin Roll has lived in Asia for two decades and serve clients on all continents.

Leadership in the 21st Century
Lead With Impact: How Authentic Leaders Drive Sustained Success
Successful Global Change and Transformation Strategy
The Customer-Centric and Growth-Driven Board: A New Board Agenda
Transforming Global Business and Organization for the Digital Age
Family Business Transformation and Transition – Best Global Practices
Darlings and Dragons: How China and Asia Reshape The Global World
Asian Brand Strategy: A New Paradigm

“Building successful global brands is – and will be – critical for the rapidly increasing number of Asian champions on the global stage. Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations”.
~ Dominic Barton, Worldwide Managing Director, McKinsey & Company

“Asian Brand Strategy is an important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global market place”.
~ John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School

“Martin Roll’s Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.”
~ Kevin Lane Keller, Professor of Marketing, Tuck School of Business

“As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link – the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOs. A must read that will change perspectives and priorities.”
~ C.K. Prahalad, Former Professor, The Ross School of Business, The University of Michigan

“An insightful look into branding as a strategic tool for Asian companies – Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today’s dynamic, global market.”
~ N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.

Martin Roll

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