Siew Ting Foo_speaker

Siew Ting Foo

Human Centric Brand Transformation

Categories: , , , ,

Global Brand Leader | Transformation Strategist | Champion of Soulful Asian Leadership

Siew Ting Foo is a globally recognised brand and transformation leader with more than two decades of senior experience shaping consumer-centric, purpose-driven brands across Asia, Europe and the United States. Known for her blend of strategic clarity, cultural fluency and human-centred leadership, she has served as Chief Marketing Officer for some of the world’s most influential multinationals, leading large-scale brand revitalisation, digital transformation, and innovation programmes across highly complex markets.

Across her career, Siew Ting has built a reputation for delivering results without sacrificing authenticity. Her leadership style is grounded in energy, presence and emotional intelligence – qualities that have enabled her to inspire teams, steward brands through ambiguity and connect deeply with consumers across cultures.

Her signature philosophy, articulated in her best- selling Amazon book: “Building Brands with Soul” – and more recently her extension of it into “Chu Hai with Soul” (Asian/Chinese brands going global with heart, truth and cultural confidence) – has resonated strongly with leaders seeking to build brands that are not only successful but meaningful. She utilizes a combination of Purpose X Brand Science X Cultural fluency to help organizations build sustainable business and brands, turning trust into sustainable pricing power. She brings a unique East-meets-West perspective, helping organisations translate their cultural roots into globally relevant experiences without losing what makes them distinctive.

Her inclusive leadership style was recognised in 2024, when she was named a Global Top 3 Inclusive CMO by The CMO Club, honouring executives who embed diversity and belonging into business outcomes. She was consecutively recognized by Campaign Asia for Asia’s most purposeful and influential CMO for 6 times from 2018-2024.

As a speaker, Siew Ting is engaging, warm and insightful, weaving personal leadership lessons with practical frameworks for transformation. She is known for her ability to articulate complex ideas simply, to bring humanity into the centre of brand strategy, and to inspire senior teams to think more boldly about culture, purpose and consumer connection.

Today, Siew Ting advises selected organisations and speaks internationally on leadership, culture and the future of Asian global brands. She also works with founders, CEOs and senior leaders seeking to build brands and business grounded in meaning, truth and humanity.

She is based in Singapore and works across APAC and worldwide

Asian/Chinese brands going global – “Chu Hai with Soul”

China’s brands are moving from fast followers to global game-changers, driven by new growth models, platform-native brand building, and a radically different approach to consumer engagement. Many of these breakthroughs are emerging directly from China’s brand and marketing leaders, and their influence is increasingly shaping how brands across APAC and global markets operate.
This session centers around the “China Brand (R)Evolution” white paper, led by Siew Ting Foo, who conducted in-depth interviews with CMOs, and agency leaders based in China. (see Warc Paper Link : The Chinese Brand Revolution). Published by WARC, the findings reveal four new strategic models that explain how Chinese brands are redefining innovation, growth, and global expansion.

Human-centred brand transformation

Based on 2 decades of building 30+ iconic global brands across HP, Unilever, Mars and Diageo, she will share the principles of how she built brands with soul. This will include used cases of what it takes to drive brand transformation ‘meaningfully’ – it includes what it takes personally, team and stakeholder leadership.

These are topics covered in her Amazon Best Selling Book: Building Brands with Soul – CMO’s journey to humanizing growth and creating lasting impact.

We will explore:

  1. Why do we need to build brands that connect with purpose and emotionally
  2. What are Brands with Purpose and Soul: what do brands with soul mean and the pillars required to build such brands.
  3. The playbook for driving human-centered brand transformation: Used cases of how to drive brand transformation.
  4. The leadership for human-centered brand transformation: What it takes personally and as a team.

Purpose, culture and leadership in times of change

Based on 2 decades of building 30+ iconic global brands across HP, Unilever, Mars and Diageo, she will share the principles of how she built brands with soul. This will include used cases of what it takes to drive brand transformation ‘meaningfully’ – it includes what it takes personally, team and stakeholder leadership.
These are topics covered in her Amazon Best Selling Book: Building Brands with Soul – CMO’s journey to humanizing growth and creating lasting impact.

We will explore:

  1. Why do we need to build brands that connect with purpose and emotionally
  2. What are Brands with Purpose and Soul: what do brands with soul mean and the pillars required to build such brands.
  3. The playbook for driving human-centered brand transformation: Used cases of how to drive brand transformation.
  4. The leadership for human-centered brand transformation: What it takes personally and as a team.

Building consumer-centric organisations

In this presentation, Siew Ting will share how she builds customer centric culture through her role as a CMO for global iconic brands. How she utilizes customer voice to help unify enterprise- wide strategies. She also shares how she helps transform a global customer data analytics and insights function to a future-ready state. This includes also practical tips on how to build a customer –centric culture.

We will explore:

  1. What it takes to build a customer centric culture: Her playbook of how she utilizes customer voice to unify stakeholders, enterprise-wide strategies.
  2. How to build customer centric organizations: Her learnings of transformation on how she re-builds a customer insights organization to be relevant and meaningful for the future.
  3. Her observations, learnings on why customer centricity is important for organizations to drive ‘growth that matters’ into the future – through leadership, capabilities, culture and utilization of AI.

Brand storytelling for the next generation

In this presentation, Siew Ting will share her own learnings from building culturally relevant brands for the next generation across Youth, GenZ in diverse culture especially in Asia Pacific. She will cover what it takes to lead with a ‘global brand, local soul’ strategy and vice versa, how to get into the culture of these consumers and how being bold is critical to stand out from the clutter.
These are topics covered in her Amazon Best Selling Book: Building Brands with Soul – CMO’s journey to humanizing growth and creating lasting impact.

We will explore:

  1. What it takes to win the hearts and minds of the next generation
  2. The top 5 Tips on how to connect with the next generation and what it takes to build a brand that cuts through the clutter to win the hearts of GenZ.

The emotional dimension of business transformation

In this presentation, Siew Ting will share how she builds customer centric culture through her role as a CMO for global iconic brands. How she utilizes customer voice to help unify enterprise- wide strategies. She also shares how she helps transformation a global customer data analytics and insights function to a future-ready state. This includes also practical tips on how to build a customer –centric culture.

We will explore:

  1. What it takes to build a customer centric culture: Her playbook of how she utilizes customer voice to unify stakeholders, enterprise-wide strategies.
  2. How to build customer centric organizations: Her learnings of transformation on how she re-builds a customer insights organization to be relevant and meaningful for the future.
  3. Her observations, learnings on why customer centricity is important for organizations to drive ‘growth that matters’ into the future – through leadership, capabilities, culture and utilization of AI.






“One of the bravest marketing leaders i know! in an increasingly uncertain environment – we need more leaders like her – a trailblazer, risk-taker, bold decision maker, a game changer and truly inspirational!”
– Cesar Gangsoo, Global Marketing Director, Coca-Cola

“There are very few leaders who are as determined and passionate about helping and inspiring the next generation of marketing leaders. Siew Ting impressed me as one of them who has the heart for this. This book is all about providing actionable tips, learnings and frameworks, coming from a purpose-driven CMO who has been through it on building brands with soul. I will recommend any aspiring CMOs and young marketing managers to read this and hear her speak”
– Sophie Devonshire, CEO of the Marketing Society, Author of Superfast Lead at Speed

“Siew Ting combines some well-evidenced, wise insights and advice with personal courage about her own life and career. She talks about building brands with soul, and her own soul is present throughout this gem of a book which will be invaluable to anyone aspiring to be a leader in marketing.”
– James Thompson, Advisor/Board for BCG, Former CCO of Heineken

Related Speakers

Rupert Hoogewerf

Rupert Hoogewerf

Founder and Compiler of the Hurun China Rich List

Jonathan Low

Jonathan Low

Winning Clients’ Loyalty

John Shackleton

John Shackleton

Mindfulness

Vito Di Bari

Futurist, Author, Artificial Intelligence & Emerging Technologies Speaker

Peter Nixon

Negotiation

Joseph_Michelli

Joseph Michelli

Customer Experience Guru

Fredrik Haren_speaker

Fredrik Haren

Creativity & Innovation

Casey Tee

Sun Tzu's Art of War Winning Strategies in Business