Speakers Connect presents Brian Smith, Founder of UGG Boots

We at Speakers Connect are thrilled to present Brian Smith, Founder of UGG Boots.

Brian Smith

Born in Australia, Brian Smith developed his love of surfing which became one of the inspirations behind the iconic brand, UGG. Right after graduating as a CPA in Australia, he headed to UCLA Graduate School of Management. With $500 of start-up money, founded UGG Imports to bring sheepskin footwear to America after graduating at UCLA. 17 years since he started UGG, its sales reached $15 million, and he sold the business to Deckers Outdoor Corporation. The UGG brand has exceeded $1 billion of international sales for the past several years.

Brian is considered to be a great mentor to business leaders both seasoned and young. His journey to success, which he shares through his book “The Birth of a Brand” is very inspirational and relatable.

His passion for innovation and business makes Brian Smith one of the most sought-after business speakers worldwide. His keynotes are filled with powerful lessons, business and branding strategies and combined with Aussie-style humor and heart-felt approach. His keynote topics include:

  • Building the Foundation for an Iconic Brand
  • “Boots-on-the-Ground” Life and Business Tips They Don’t Teach in Business School
  • Goosebumps, Karma and Other Essential Business Principles
  • Using Fear and Uncertainty to Your Advantage
  • You Can’t Give Birth to Adults


At present, Brian is a “35 year – local” Californian, living in the North County of San Diego. Despite being in his 60’s, he keeps an active lifestyle, still surfing, snowboarding, slow-running on the beach and doing yoga several times a week. Aside from his success in business, Brian Smith considers partaking in the growth of the Youth Rugby in San Diego (he was a coach at the San Diego State University in the early 80s) as one of his greatest achievements.

Contact us to engage Brian Smith to inspire your team on business, branding and strategies.