Steven Van Belleghem is launching his fifth management book ‘The Offer You can’t Refuse’ in September 2020.
In his new book, Steven answers a very important question—What if customers want more than excellent service? He talks about technology, personal involvement and social commitment, and gives concrete application for effective customer relations.
We are moving into a new phase of customer experience. In this video, keynote speaker Steven Van Belleghem talks about customer experience beyond convenience. Customer experience will make a flip from focusing on a customer journey to investing in the life journey of customers. Next to that, customers will buy more and more from companies who make responsible choices. The combination of great digital interfaces, being a partner in life and taking responsible choices leads to ‘an offer they can’t refuse’. This is the latest theory of Steven Van Belleghem related to customer experience.
Watch the video below for a preview of the ideas in Steven’s new book:
Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.
Steven is the author of three bestselling books. He became known for his first book, “The Conversation Manager”, which won the award for most innovative marketing book of 2010. Steven also wrote “The Conversation Company” and his most recent book, “When Digital Becomes Human”. When Digital Becomes Human received the award of ‘Best Marketing Book of 2015’. Over 100,000 copies of his books were sold. When Digital becomes Human is published in 7 languages.
Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.
Steven’s speaking topics are:
- When Digital Becomes Human: About the transformation of customer relationships
- Customers The Day After Tomorrow: Winning customers in a world of AI, bots and automation