Steven Van Belleghem is set to release his latest book “A diamond in the rough” in late September 2023.
The core of the book is about ‘how to create a strong customer culture”. It’s based on the simple paradox that every company has the desire to be customer centric, but only a handful really become customer centric. Most companies are ‘a diamond in the rough’ in terms of customer experience. In my book I share practical guidelines on how to transform yourself from a diamond in the rough to a beautiful shiny diamond. This book is based on my 20 years of experience in the field of customer experience. It is not science based, it is experience based. This is the most practical book I have ever written and I can’t wait to share it with all of you in just a few months from now.
There is a big paradox in the world of customer experience right now: every company has wonderful intentions to make their customers happy but in reality the quality of execution is often average to low. In many cases, the best intentions don’t progress beyond the PowerPoint presentation. Over the past twelve years, Steven has spoken extensively with thousands of CX professionals and his conclusion is that most companies are a ‘diamond in the rough’ in terms of customer experience: they want it so badly but they don’t succeed. In this brand-new keynote Steven explains how to transform that diamond in the rough into a shiny diamond. This is a story about infusing your organization with real Customer Culture. This narrative will help you understand why teams don’t act upon your request to become more customer centric; it will make you see how small changes make a huge difference and it will give you the right tools to install a customer culture throughout your organization.
Watch the video below to learn more about Steven’s latest work:
Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.
Steven is the author of three bestselling books. He became known for his first book, “The Conversation Manager”, which won the award for most innovative marketing book of 2010. Steven also wrote “The Conversation Company” and his most recent book, “When Digital Becomes Human”. When Digital Becomes Human received the award of ‘Best Marketing Book of 2015’. Over 100,000 copies of his books were sold. When Digital becomes Human is published in 7 languages.
Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.
Steven’s speaking topics are:
- When Digital Becomes Human: About the transformation of customer relationships
- Customers The Day After Tomorrow: Winning customers in a world of AI, bots and automation
Contact us if you would like Steven Van Belleghem to deliver a webinar for your business.