Rachel Botsman, leading futurist, thinks that if the 20th century was defined by hyper consumption, the 21st century will be defined by collaborative consumption. [youtube=https://www.youtube.com/watch?v=Y0Wq_R_fEok] Botsman defines collaborative consumption as being about “reputation, community and shared access” as opposed to “credit, advertising and individual ownership”. It is about connecting to each other and sharing and […]