Tag Archives: applied neuroscience

Olivier Oullier – Revisiting Consumer Behavior with Neuroscience

Olivier Oullier

Olivier Oullier‘s research investigates the brain mechanisms of information processing, influence and decision making to better understand consumer behavior. As a consultant, he advises organizations globally and develops evidence-informed operational engagement and behavior change strategies. He talks about his proprietary methodology to measure the discripancies between what people say and what they do in real […]