v=10151285059991745 Fredrik Härén has written 7 books, including The Idea Book , an international best selling management book on business creativity that has been translated into 14 languages and which was recently included in “The 100 Best Business Books of All Time”. He has been invited to give keynote speeches at more than 1000 conferences and events in 30 countries.
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He is the former CEO of Carlyle Brand Consultants, and has been directly responsible for shaping or repositioning major SME and MNC brands: Millennium Hotels (Hong Leong Group); Crocodile International; Eu Yan Sang; National Health Care Group; Macau Grand Prix , HTL International, SINCERE Watch and many others. Prior to moving to Asia, Joe held senior regional and global brand responsibilities as a Senior Vice President at DMB&B and McCann-Erickson Worldwide: Procter & Gamble, MARS, Labatt beers and Coca Cola.
Fredrik Haren, best speaker on innovation and creativity based in Asia, suggests that best ideas are built from old ones … Here let’s hear what he talks about creativity: Fredrik Härén has written 7 books, including The Idea Book , an international best selling management book on business creativity that has been translated into 14 languages and which was recently included in “The 100 Best Business Books of All Time”. He has been invited to give keynote speeches at more than 1000 conferences and events in 30 countries.
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