Tag Archives: Asian brands

Martin Roll 2nd Edition of his Best-selling Asian Brand Strategy

Martin Roll 2nd edition of his best-selling Asian Brand Strategy book is now available on Amazon. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new […]

Joseph Baladi Spoke Today at the Indonesia Brand Summit

Joseph Baladi was invited to speak at the Indonesia Brand Summit in Jakarta on March 11. Joseph explained the power of storytelling and how this will change the trajectory of Asian brands and help cement the “Asian Century”. The most powerful brands tell stories. They reach deep into people’s lives by sharing narratives that resonate with […]