Tag Archives: behavioural economic theory

Ken Hughes Speaks on Behavioural Economic Theory applied to FMCG Retail

Ken Hughes, Europe’s leading consumer and shopper behaviouralist, speaks in this video below on behavioural economic theory applied to FMCG retail. The video is from the Tecnomarketing conference in Madrid, which took place in May 2013. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the […]