Tag Archives: brands

Martin Roll 2nd Edition of his Best-selling Asian Brand Strategy

Martin Roll 2nd edition of his best-selling Asian Brand Strategy book is now available on Amazon. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new […]

Joseph Michelli: How a Brand Becomes Top of Mind to Customers

Dr. Joseph Michelli presents why certain brands are top of mind to customers. Joseph A. Michelli Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who has been described as “catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary.” In addition to […]

Anders Sörman-Nilsson: Customer Services of the Future

Futurist and author Anders Sörman-Nilsson describes what brands can learn from luxury travel and 5-star service in India, inspired by the wow-factor at the Leela New Delhi and how his experiences at the Taj Mahal may shape the future of 5-class and customer service. Anders Sorman-Nilsson Anders is a Swedish-Australian reformed lawyer and the founder […]

Dr Joseph Michelli: How a Brand Becomes Top of Mind to Customers

Dr. Joseph Michelli, author of bestseller The Starbucks Experience, presents why certain brands are top of mind to customers. Joseph Michelli Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who has been described as “catching what is right in the world and playfully sparking people and businesses to grow toward […]