2021 is the year of the recovery. The year when society emerges from hibernation and the masked marketplace, and the consumer values of the Captive Economy evolve. Ken Hughes, leading consumer behavioralist, discusses in the video here the psychology of Recovery and how best brands and businesses can position themselves to leverage this new set […]
Tag Archives: Captive Economy
29
May
May
Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]