2021 is the year of the recovery. The year when society emerges from hibernation and the masked marketplace, and the consumer values of the Captive Economy evolve. Ken Hughes, leading consumer behavioralist, discusses in the video here the psychology of Recovery and how best brands and businesses can position themselves to leverage this new set […]
Tag Archives: Consumer Behavior
19
Apr
Apr
COPING is a big theme of 2020 for many due to the COVID pandemic. Dave McCaughan, marketing expert shares his insights and research on the topic. Dave McCaughan has over three decades experience leading the development of advertising and marketing strategies across the Asia-Pacific region. He started in his native Sydney joining McCann in 1986 where […]
22
Mar
Mar
Renowned futurist Mike Walsh believes that the next generation of consumers will not only be radically different to anything we have known, they will reshape the future in their own image. He further emphasizes “Forget Millennials. It is their kids we should be worrying about.” The next generation of consumers will not only be radically […]
17
Mar
Mar
Did you know that we’re currently experiencing what Arnold Ma likes to call the “3rd Generation of Social Media”? They used to say that “content is king”, but it has never been more important than during this generation. Social OS and AI content feeds have started to take over from the networks we were used […]
29
May
May
Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]
27
Apr
Apr
In a recent blog post, Steven Van Belleghem tackles the effect of coronavirus pandemic on most industries worldwide and what companies must do to emerge victorious amidst the struggle for survival. Here are some highlights: Go for long-term relationships with customers: trust and reputation In my opinion, the best strategy forward is to invest in […]
08
Apr
Apr
Ken Hughes, retail expert, shared his insights on the consumer psychology behind panic-buying amidst the corona virus outbreak. Why people across the world are stocking up on loo paper? From establishing a sense of control to herding, there are more underlying reasons that we are aware of. Uncertainty brings unpredictability. Faced with uncertainty, we will […]
07
Feb
Feb
Entrepreneur and global thought leader Steven Van Belleghem had an amazing 2019, delivering keynotes all over the world. Steven combines customer-centric thinking, latest digital trends and the human touch in his presentations. He has given more than 1,000 presentations at events in over 40 countries in his core expertise on the future of customer centricity. This […]
11
Mar
Mar
John Izzo, bestselling author, researcher and keynote speaker shares his views on “The Purpose Revolution” — the radical desire for work to be more than money, for our buying, employment and loyalty to align with the desire for meaning and social good. The Purpose Revolution is a unique series that is all about the emergence of a […]
15
Feb
Feb
Dave McCaughan, Asia marketing guru shared his inights on the future of market research and what the brand managers of tomorrow should really focus on in his recent interview. Watch his exclusive interview for Leadership Lens, an ICE Business Times original, and learn about his view such as: “What’s happening now is that we have a lot of different sorts of resources that allow us to understand a lot more about the way in which the brain works, the way it physically will react to certain situations. Not just listening to what people say they want but being able to observe what they actually do.” “Marketers are fantastic and the […]
07
Jan
Jan
Brett King, Futurist, Author and CEO of Moven talks about the disruptive technologies that help financial services institutions serve clients better and grow their businesses in an increasingly competitive environment. Watch the short video below to learn what Brett means by “if you think about the introduction of technologies like the internet and so forth, […]
Speakers
Steven Van Belleghem Spoke about the Customers of the Future with President Obama in the Audience
13
Nov
Nov
Steven Van Belleghem spoke at the ‘Forward Thinking Leadership’ in Amsterdam in Sep 2018, sharing an update of his ‘customers the day after tomorrow’ keynote, with President Obama in the audience. Here is the video of his presentation. Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker […]
29
Aug
Aug
In his keynote on positive disruption, Ken Hughes shared his insights on consumer behavior change and how companies can adapt and stay relevant. Watch the video below to learn why Ken refers to today’s consumers as “blue dot consumers”: Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas […]
25
Jul
Jul
Olivier Oullier‘s research investigates the brain mechanisms of information processing, influence and decision making to better understand consumer behavior. As a consultant, he advises organizations globally and develops evidence-informed operational engagement and behavior change strategies. He talks about his proprietary methodology to measure the discripancies between what people say and what they do in real […]
Speakers
Thomas Koulopoulos: Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
27
Jun
Jun
Futurist Thomas Koulopoulos‘ new book, “Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century” just made #1 New Release in both Consumer Behavior and Information Management! “The intersection between behavior and technology is precisely where AI resides. Far too many conversations about AI go down the technology […]
02
May
May
Futurist Brett King has just released a new speaker trailer. Aside from being an award-winning speaker on technology, disruption and consumer behavior, Brett is also an Amazon bestselling author, host of a globally recognized radio show (Breaking Banks) and is the CEO of Moven. He also advised the Obama administration on the Future of Banking, and has spoken on […]