Tag Archives: Consumer Behavior

Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”

Michael R. Solomon

Michael R. Solomon published new book “Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer”. As the author of the most widely-used textbook on understanding consumers (“Consumer Behavior: Buying, Having, and Being”), Michael’s newest book is expected to be yet another informative bestseller. Here is a quick preview of Michael’s latest publication: “The […]

Brett King in China in April 2018

Brett King

Brett King, bestselling author, banking and finance expert and in-demand speaker will be coming to China this April 2018! Brett‘s valuable insights have been featured in several media outlets such as CNBC, Bloomberg, Financial Times, The Economist, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker magazine, and many more. He has also presented in over […]

Customers the day after tomorrow keynote by Steven Van Belleghem

Steven van Belleghem

Steven Van Belleghem shared his insights on “Customers the day after tomorrow” at Showtime 2017 Conference, which is the biggest sales enablement event in Europe. In his inspirational talk on become consumer-centric, Steven outlines several important points including: “What they didn’t do, the guys from Toys R Us and many other companies in the world […]

Speakers on consumer behaviour in the digital age

Looking for experts who truly understand consumer behaviour in the digital age? We at Speakers Connect are ready to bring to you the best speakers in the area. Olivier Oullier – behavioral and brain scientist Michael Solomon – consumer behavior expert and author Mike Walsh – futurist and CEO of Tomorrow (global consultancy firm)  Ken Hughes – Europe’s […]

Olivier Oullier, Behavioral and Brain Scientist, Joins Speakers Connect

Olivier Oullier

We at Speakers Connect are proud to present behavioral and brain scientiest Olivier Oullier. Olivier is a speaker, author and researcher whose work focuses on decision neuroscience applied to consumer and patient engagement and behavior change. In his talks, Olivier explains how neuroscience affects consumer behavior, social coordination dynamics and decision making.  Watch the short clip below […]

Michael R. Solomon, Consumer Behavior Expert, joins Speakers Connect

Michael R. Solomon

We at Speakers Connect are proud to present consumer behavior expert Michael R. Solomon. Michael is best known as the author of the essential book on understanding consumers. His book “Consumer Behavior: Buying, Having, and Being” is literally the most widely used book on the subject in the world. As one of the most productive scholars in […]

Brett King: Bank 4.0 – Getting back to first principles

Brett King

Leading banking futurist, Brett King, speaks about how first principles, advice & AI is killing banking in his recent keynote. Iteration rut is one of the things that Brett talked about and he pointed out “The thinking that we have to to distribute a product on a new channel is one of our biggest problems.” […]

Ken Hughes Speaks About Visualise Shopper Marketing

Ken Hughes, Europe’s leading Consumer & Shopper behaviorist, is invited to speak again at the Visualise Shopper Marketing Conference. In this video, Ken Hughes shared some of his observations about current trends in consumer behaviors and points out that in this day and age “…you are what you experience and share”. Ken Hughes is Europe’s leading […]

Andreas Weigend: Beyond big data – How data refineries change marketing and decisions

Andreas Weigend, Former Chief Scientist at Amazon, talks about big data and how data refineries change marketing and decisions. Original video courtesy WOBI, 2013. Post-produced for YouTube by SHAUN TAI Films, http://www.fb.com/shauntaifilms. Andreas Weigend Andreas Weigend, Former Chief Scientist at Amazon, is an expert in social and mobile technologies and new ways of collecting and […]

Hotel Online Reputation Expert Joins Speakers Connect

We are most delighted to have Daniel Edward Craig , Hotel Online Reputation Expert joining us at Speakers Connect Daniel Edward Craig CSA.jpg Daniel Edward Craig In his twenty-year career in hospitality and tourism, Daniel Edward Craig has worked with a variety of hotels and tourism entities, from large chain hotels to destination management organizations to independent boutiques. … Under his leadership, Opus was voted one of the World’s Best 100 Hotels by readers of Condé Nast Traveler and maintained top rankings on TripAdvisor despite a massive three-year construction project next door.

Brett King: Google Wallet is not about Payments

We view it as a much more secure transaction, and we want to provide our customers with the most secure transactions in the market place,” Jamie Henry, director of payment services with Walmart treasury organizations (source: NFC News ) Henry has said that 100 percent of Wal-Mart’s terminals already support EMV cards. However, when asked recently at the Smart Card Alliance Annual Conference about the role of NFC or contactless technology in the greater POS environment in the US, Henry was reported as saying “There’s no business case for NFC yet” Many bankers take a similar stance in respect to mobile payments support for NFC phones, stating that until contactless point-of-sale terminals have broad enough distribution, customers won’t be able to make use of their NFC phones and thus the expense of rolling-out a trial and investing in the supporting technology would be premature.

Brett King: Let's get rid of Internet Banking…

Internet Banking is no longer just ‘secure’ transactions The problem with these two separate views of the world, is that it no longer makes sense for the customer. 90% of daily traffic to most bank website goes to the login button, so conceivably your most attractive targets (i.e. existing customers) are ignoring all of the marketing spend on nice sales messages, flashy graphics and landing pages, and they’re going straight through to the tasks they want to complete behind the login. … The fact is, based on these analytics, you probably need to be spending at least 90 per cent of your Web marketing budget on building offers and campaigns for existing customers through the Internet banking secure portal, but the IT guys don’t get any of that.

Brett King: Starbucks Mobile Payment – the shape of things to come

Brett King , author of best-selling Bank 2.0 shares his insights from Starbucks mobile payment … On Wednesday 26th of January 2011, Michael Degnan (of SapientNitro and Engagement Banking fame) and myself headed down to the Starbucks at One Penn Plaza in New York City with the objective of recording our experience of processing a mobile payment using the Starbucks App for the iPhone.

…Banks beware – if by July this year you are still issuing plastic cards, or still opening checking accounts – you are about to be in a world of hurt! — Brett King is the author of BANK 2.0 and founder of the International Academy of Financial Management.

Brett King: Comparison Apps Force Sellers to Be Social

Let’s look at the trend in online retail sales for the holiday season in 2010 in the United States as an example. comScore Inc. data analysis showed a record increase in online sales activity in 2010 (November through the end of December) of 12 percent, the highest recorded increase since tracking of these numbers began in 2001.

…If you aren’t engaged with customers through social media, you are very soon going to find yourself exposed and at a distinct disadvantage. — Brett King is the author of BANK 2.0 and founder of the International Academy of Financial Management.

Brett King: Too much content… dealing with the flood

Brett King , author of best-selling Bank 2.0 shares his insights on what business should do to improve communication with their clients in this information age … Brett King There has been much discussion about the impact of the so-called “information age”.

…If you are in business today and you are regularly communicating with customers, you need to start thinking about creating a dashboard for customers to configure when and how you will communicate information about your relationship with them.

Mike Walsh: Will China Create Its Own Global Brands?

Our best Futurist Speaker, Mike Walsh , talked with the head of Shanghai Tang about China’s ambitions to launch global brands in the future. … Contact us at Speakers Connect at info@speakersconnect or +852 21654126 if you would like to engage MIke for your next event, or viist us for more top-notch International Speakers from us .