Dave McCaughan recently contributed to the RW Connect about an interesting concern regarding market research–the neglect for consumers over 65 years old. In his poignant yet insightful article, Dave McCaughan pointed out the tendency of market research to just place the 65+ population into one big lump. He shared how this attitude could be problematic. Dave pointed out that […]
Tag Archives: Dave McCaughan speakers agency
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Dave McCaughan shares his insights on marketing in Asia in the following three videos. Dave is now available for speaking engagements. Please contact us if you would like to have Dave share his insights with your audience. Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in […]
Welcome Dave McCaughan, Asian thought leader on youth marketing, joining us at Speakers Connect! Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies. Dave […]