Dave McCaughan shared his insights on the future of ageing in his recent interview with Credit Suisse for their #CSGameChangers platform. Dave thinks that longevity is the golden opportunity for many business. Watch the video here for his insights: Dave McCaughan has over three decades experience leading the development of advertising and marketing strategies across the […]
Tag Archives: Dave McCaughan
19
Apr
Apr
COPING is a big theme of 2020 for many due to the COVID pandemic. Dave McCaughan, marketing expert shares his insights and research on the topic. Dave McCaughan has over three decades experience leading the development of advertising and marketing strategies across the Asia-Pacific region. He started in his native Sydney joining McCann in 1986 where […]
08
Feb
Feb
In a recent webinar, Dave McCaughan had discussions with industry experts on the foresight of health and wellness, exploring how the consumer journey will look in 2021 and discovered how we can win-win-win in this fast-moving era, especially after the covid-crisis. Vast subjects such as water, sustainability, immunity, nutrition, new life builders, innovation, change management, […]
24
Aug
Aug
Dave McCaughan, marketing expert, shared his insights on water footprints in his recent interview. Water footprints is not a very popular concept yet. Nevertheless, for almost every product we consume, there are water footprints. We must raise awareness of how much water we consume, and how precious it is, for our sustainable future…. Dave McCaughan has […]
26
Apr
Apr
In another episode of Speakers Connect Virtual Fireside chat, Dave McCaughan discusses the future of marketing. We have recently spoken with Dave McCaughan, marketing veteran who has over three decades experience in marketing on how he now uses AI to help brands, companies and even countries explore, discover and track the narratives that really matter […]
27
Dec
Dec
Dave McCaughan, Asia marketing expert, was invited to keynote at the 2019 Global Wellness Summit in Singapore, and shared his insights on why the silver hair market is a golden opportunity. Dave McCaughan has over three decades experience leading the development of advertising and marketing strategies across the Asia-Pacific region. He started in his native Sydney […]
31
Jul
Jul
Asia marketing expert, Dave McCaughan, recently shared his insights in Admap Magazine July 2019 Issue on “Premiumisation”, which he observed, is an Asian norm. Looks at how, across Asia, there is a rising, still fast-growing middle, and more importantly upper- middle class who want a slightly better, rarer, more unique experience. In Bangkok, and across […]
15
Feb
Feb
Dave McCaughan, Asia marketing guru shared his inights on the future of market research and what the brand managers of tomorrow should really focus on in his recent interview. Watch his exclusive interview for Leadership Lens, an ICE Business Times original, and learn about his view such as: “What’s happening now is that we have a lot of different sorts of resources that allow us to understand a lot more about the way in which the brain works, the way it physically will react to certain situations. Not just listening to what people say they want but being able to observe what they actually do.” “Marketers are fantastic and the […]
26
Dec
Dec
Dave McCaughan, Chief Strategy Officer, Ai.Agency, and Asia marketing expert, spoke about retail and wellness in this AI era. With over 30 years of experience in strategy planning and communication campaign development, Dave’s extensive experience in working in advertising has led him to be known as a thought leader in youth marketing and influence of media changes […]
15
Nov
Nov
In a recent interview, David McCaughan talked about his work as a story teller, and dive into how social entrepreneurs can engage better… be it through deploying a shock & awe tactic, or through a constant effort to tell the story of the organization. David McCaughan is an advertising and marketing expert who has been working […]
Dave McCaughan, Asia Marketing Expert, shared his Insights on marketing and more in his recently interview in Bangladesh. In his exclusive interview with Leadership Lens, an ICE Business Times original, Dave talked about the what the brand managers of tomorrow should really be focusing on and what the future has in store for market research. Watch the […]
02
Mar
Mar
Dave McCaughan recently contributed to the RW Connect about an interesting concern regarding market research–the neglect for consumers over 65 years old. In his poignant yet insightful article, Dave McCaughan pointed out the tendency of market research to just place the 65+ population into one big lump. He shared how this attitude could be problematic. Dave pointed out that […]
27
Jan
Jan
It’s the new year. It’s a time of new beginnnings, new opportunities and experiences. It’s also that time when people make resolutions (which most likely get dropped after a month or so). But did you know that resolutions are not just for individuals wanting to lose weight, read more books, etcetera? Resolutions can also be […]
13
Oct
Oct
Dave McCaughan shares his insights on marketing in Asia in the following three videos. Dave is now available for speaking engagements. Please contact us if you would like to have Dave share his insights with your audience. Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in […]
Welcome Dave McCaughan, Asian thought leader on youth marketing, joining us at Speakers Connect! Dave McCaughan Currently based in Bangkok since early 2015, Dave McCaughan has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies. Dave […]