Tag Archives: George Yip

George Yip: 3 Biggest Challenges Facing Today’s Companies

George Yip

Prof George Yip outlined the three biggest challenges facing today’s companies: strategy formulation; strategic transformation and strategy execution in his presentation at the 5th International Conference of Corporate Research Forum in Madrid. Prof Yip goes into detail in the video below: Professor George Yip is Professor of Marketing and Strategy, and Associate Dean for Executive Programmes […]