The much awaited book “Redefining Retail: 10 Guiding Principles for a Post-Digital World” written by Giuseppe Stigliano and Prof Philip Kotler has just been published last month. Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international […]
Tag Archives: Giuseppe Stigliano
Provinding an optimal customer journey is essential for the success of an e-commerce. Giuseppe Stigliano, CEO of Wunderman Thompshon Italy tells us which are the crucial points to take into consideration to build the best customer experience, taking into consideration the right balance between online and offline. Giuseppe will show us a preview of his […]


