Speaker Ken Hughes stresses that we have to understand the digital native to do business successfully nowadays. There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one of the […]
Tag Archives: Ken Hughes speakers agency
Retails beware! The DNA of the shoppers has changed and Ken Hughes, Consumer & Shopper behaviouralist, shares his insights… There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one […]
In the below presentation Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, looks at the in-store moment and how to make it best more experiential. Using a shopper 5 senses model, Ken analyses global case studies using scent marketing, sound marketing, automated taste sampling, eye-catching displays, and the possibilities that interactive screens, RFID, NFC and […]
Ken Hughes is Europe’s leading consumer and shopper behaviouralist, and a global thought leader in the areas of shopper psychology, behavioural economics and neuromarketing. Ken gave a talk at TEDx University of Nicosia on time bending – 365 ways to unlock creativity and innovation. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. […]
13
Apr
Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Marketing. The 3 key learnings: Why Shopper Centricity is no longer a choice for consumer goods organisations but an ethos to embrace How Shopper Marketing finally delivers the win-win that Category Management and Trade Marketing never did What pitfalls await […]
06
Apr
Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Irrationality. The three key learnings of the speech: How shoppers think, how they behave, how they make their decisions and how to influence those decisions What we can do inside our stores to change shopper behaviour and sell more How […]
14
Nov
Nov
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, speaks at Visualise Shopper Marketing Conference 2014 about shopper journeys and the effect large quantities of messages have on shoppers. He also discusses the Eye Tracking Research carried out by Visualise. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought […]
10
Sep
Sep
Ken Hughes, Europe’s leading consumer and shopper behaviouralist, speaks in this video below on behavioural economic theory applied to FMCG retail. The video is from the Tecnomarketing conference in Madrid, which took place in May 2013. Ken Hughes Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the […]
Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]