Dave McCaughan, Asia marketing guru shared his inights on the future of market research and what the brand managers of tomorrow should really focus on in his recent interview. Watch his exclusive interview for Leadership Lens, an ICE Business Times original, and learn about his view such as: “What’s happening now is that we have a lot of different sorts of resources that allow us to understand a lot more about the way in which the brain works, the way it physically will react to certain situations. Not just listening to what people say they want but being able to observe what they actually do.” “Marketers are fantastic and the […]
