Martin Roll 2nd edition of his best-selling Asian Brand Strategy book is now available on Amazon. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new […]
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Mr Martin Roll, thought-leader on branding, presents in this video five perspectives about what makes a global brand and why building a global brand has become a need in today’s competitive world. By using examples from leading brands he shows the importance of some of the factors like marketing, mindset of the managers of the […]