Tag Archives: positive disruption

Ken Hughes: Experiential Retail – The need for positive disruption

In the below presentation Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, looks at the in-store moment and how to make it best more experiential. Using a shopper 5 senses model, Ken analyses global case studies using scent marketing, sound marketing, automated taste sampling, eye-catching displays, and the possibilities that interactive screens, RFID, NFC and […]