Tag Archives: prestige branding

JP Kuehlwein: The Importance of Story Telling in Marketing

JP Kuehlwein

Marketing expert, JP Kuehlwein talks about how brands are moving from giving us the classic ‘Reasons To Believe’ (RTB) to ‘Stories To Believe’ in. It’s part of their efforts to seduce rather than sell. Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader.   JP has a 20 plus year track […]