We are most happy that JP Kuehlwein, Branding Expert, will be publishing his new book, Brand Elevation: Lessons in Ueber-Branding, this Jan 2021! The luxury and lifestyle goods industries have seen a constant upward growth curve with the world’s top 100 luxury brands making sales of over $250 billion each year. But maybe more surprisingly, […]
Tag Archives: prestige branding
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Feb
Feb
Marketing expert, JP Kuehlwein talks about how brands are moving from giving us the classic ‘Reasons To Believe’ (RTB) to ‘Stories To Believe’ in. It’s part of their efforts to seduce rather than sell. Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. JP has a 20 plus year track […]