Tag Archives: shopper behaviour presentation

Ken Hughes: New Shopper Behaviour Presentations (I)

Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Irrationality. The three key learnings of the speech: How shoppers think, how they behave, how they make their decisions and how to influence those decisions What we can do inside our stores to change shopper behaviour and sell more How […]