Tag Archives: shopper DNA

Ken Hughes – The Changing DNA of the Shoppers

Retails beware! The DNA of the shoppers has changed and Ken Hughes, Consumer & Shopper behaviouralist, shares his insights… There are huge differences in expectations between consumers born Before Google (BG) and After Google (AG). As the Digital Natives (those born in the 1980’s) are now entering their 30’s, we are set to witness one […]