Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]
Tag Archives: Shopper Irrationality
08
Apr
Apr
Ken Hughes, retail expert, shared his insights on the consumer psychology behind panic-buying amidst the corona virus outbreak. Why people across the world are stocking up on loo paper? From establishing a sense of control to herding, there are more underlying reasons that we are aware of. Uncertainty brings unpredictability. Faced with uncertainty, we will […]
06
Apr
Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Irrationality. The three key learnings of the speech: How shoppers think, how they behave, how they make their decisions and how to influence those decisions What we can do inside our stores to change shopper behaviour and sell more How […]
Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]