In his keynote on positive disruption, Ken Hughes shared his insights on consumer behavior change and how companies can adapt and stay relevant. Watch the video below to learn why Ken refers to today’s consumers as “blue dot consumers”: Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas […]
Tag Archives: Shopper Marketing
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Apr
Ken Hughes, Europe’s leading Consumer and Shopper Behaviouralist, introduces his new shopper behaviour presentation: Shopper Marketing. The 3 key learnings: Why Shopper Centricity is no longer a choice for consumer goods organisations but an ethos to embrace How Shopper Marketing finally delivers the win-win that Category Management and Trade Marketing never did What pitfalls await […]
Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]