2021 is the year of the recovery. The year when society emerges from hibernation and the masked marketplace, and the consumer values of the Captive Economy evolve. Ken Hughes, leading consumer behavioralist, discusses in the video here the psychology of Recovery and how best brands and businesses can position themselves to leverage this new set […]
Tag Archives: shopper psychology
29
May
May
Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist shares insights on how to understand the COVID-19 consumer in his new keynote “The Captive Economy”. Ken shares how this disruption is reshaping social and behavioral norms and consumer values. He believes that it is essential for businesses to prepare for change, find new ways to communicate, new […]
08
Apr
Apr
Ken Hughes, retail expert, shared his insights on the consumer psychology behind panic-buying amidst the corona virus outbreak. Why people across the world are stocking up on loo paper? From establishing a sense of control to herding, there are more underlying reasons that we are aware of. Uncertainty brings unpredictability. Faced with uncertainty, we will […]
29
Aug
Aug
In his keynote on positive disruption, Ken Hughes shared his insights on consumer behavior change and how companies can adapt and stay relevant. Watch the video below to learn why Ken refers to today’s consumers as “blue dot consumers”: Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global thought leader in the areas […]
Are you curious about the new speaking topics of retail expert Ken Hughes? The Digital Native Advance: A New DNA for Shoppers, Experiential Retail: The Need for Positive Disruption, We’re All a Bit Crazy: Harnessing Shopper Irrationality, Shopper Marketing & Shopper Centricity… The Digital Native Advance: A New DNA for Shoppers Too often the focus […]
We are proud to announce that Ken Hughes, Europe’s leading Consumer & Shopper behaviouralist, joined us at Speakers Connect. Ken is a global thought leader in the areas of shopper psychology, consumer behaviour, shopper insight, demand-led retail technology and biometric shopper research. Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. He is a global […]