Marketing expert, JP Kuehlwein talks about how brands are moving from giving us the classic ‘Reasons To Believe’ (RTB) to ‘Stories To Believe’ in. It’s part of their efforts to seduce rather than sell. Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. JP has a 20 plus year track […]
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Dr Anil Gupta shared his insights with RHB Bank in Malaysia on globalisation strategies – how to leverage on the company’s comparative advantage when expanding, what are the smart globalisation examples from different countries and industries, and what mistakes to avoid. Anil got a great review from the client. About Anil Gupta Dr. Anil Gupta […]