India is now the worlds youngest population with an estimated 400 million between the age of 15-30. This is a massive market opportunity for major brands and companies. This is also an enormous talent pool. Find out more about Varun Agarwal‘s presentation, The Young New India Customers…
This is a fast paced presentation on the mindsets of this “New India”. What are their wants, desires and ambitions. How to woo this audience and how to win them over by gaining mind-share. Based on his own story, Varun Agarwal outlines how this generation is miles apart for the previous one and how brands and companies have to completely re-think their strategy if they have to hit the nail with this demographic.
In this Session Varun Shares :
- An insight on the mindsets of Young Indians.
- Marketing strategy and techniques used to grab their attention.
- The spending power and their needs.
- The massive talent pool and its impact on the world.
- What to you need to do to grab a share of this market
Varun is a filmmaker, entrepreneur and a bestselling author.
His talk on TED India (INK Talks) recently was viewed by over 1.2 Million People on Youtube making him one of the few Indian speakers to cross a Million Views. He was part of the INK team that gave talks at the Pentagon , UN, Facebook , Google and the TIE Con in the USA. He has given lectures at Google India HQ, Cisco India HQ, Yahoo India HQ , HP India HQ besides all the IITs, IIMs and over 100 colleges across India.
Varun is 27 years old and has three companies to his credit – Alma Mater, Reticular And Last Minute Films. His company Alma Mater is India’s largest provider of merchandise and memorabilia to schools and colleges. As a filmmaker he has directed the likes of Bollywood stars Preity Zinta and Oscar Winner A R Rahman in music videos and his films have over a million views on YouTube. His debut novel “How I Braved Anu Aunty And Co-Founded A Million Dollar Company” became a National Bestseller within a month of its release and is already in its seventh print selling over 100,000 copies.